Why Are Serums Important?

Serums have become a sudden hot item in the skincare routines of many. However, a lot of people are unaware of what they do besides moisturize. If that’s the only benefit, why are they so highly praised above an actual moisturizer?


A quick look:

  • Deep penetration of ingredients.
  • High concentration of ingredients.
  • Maximum moisturization.
  • Shrinks pores
  • Tightens skin to prevent wrinkles


A closer look.

The thing about serums in particular is that they are formulated in a way that allows deep penetration of higher concentrates of ingredients. It’s basically like a moisturizer on steroids, all while shrinking pores and tightening the skin. It also means that the ingredients in a serum are that much more important because they are all concentrates.


Woman about to apply serum to face with dropper, for Ivy Leaf Skincare

That is why our serum is so special. All ingredients were planned for with care, with the main highlight being a high concentrate of Ivy Leaf extract; nature’s healer!

To learn more about our serum, read up on everything it has to offer in our last blog post here.